Developing: The name changes are social media posts only for now. Nothing has been made official, and we’ll update this if it is.

Friday’s albums chart came with the internet’s favourite subplot. James Blunt’s Airplane Mode is No.1 on the Official Albums Chart, Official Charts confirmed, after he vowed to legally change his name to Ryan Air if it got there.

So, is he Ryan Air? Not quite. Metro reports that soon after the No.1 was confirmed, he posted an Instagram video of a mock phone call from ‘Ryanair’ telling him to keep his own name. His caption said the saga ‘isn’t over’.

Meanwhile, a fan called Joe had spent days asking Blunt on X for his favourite cheese. Joe’s final offer: if the album went to No.1 and Blunt named the cheese, Joe would give £1,000 to a charity of Blunt’s choice and legally change his own name to James Blunt. Blunt took the deal. The answer was Délice de Bourgogne, and the charity is the Blue Marine Foundation, per Metro.

Metro says Joe’s X display name now reads James Blunt CBE, but neither swap has been made official by deed poll. Blunt’s wife, Sofia, was clear on Instagram: ‘I’m not changing my name though.’

For the chart heads: Royal Blood’s Dead Company is at No.2, Olivia Rodrigo is at No.3 and Skepta’s The Fork and Knife is at No.4.

Why this matters: Album promo is a meme game now. A No.1 race won partly on jokes and cheese shows how far a bit of fun on socials can carry a campaign.